Senior Manager of GTM Product Marketing

Join Salesforce as a Senior Manager of GTM Product Marketing for the Headless 360 platform. This high-impact role involves developing and executing go-to-market strategies, sales plays, and field activation strategies to drive pipeline, seller productivity, and revenue growth. You will work closely with various teams, including Product Management, Sales, Field Marketing, and Sales Programs, to ensure alignment and activation. The ideal candidate has a strong background in product marketing, GTM, sales enablement, or a closely related field, with a deep understanding of B2B sales motions and buyer journeys.

• Lead end-to-end GTM planning and execution for Headless 360 platform priorities, including new product launches, feature releases, and key selling moments.
• Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs.
• Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios.
• Outstanding written and verbal communication skills; experience presenting to executive audiences
• Track record of operating with autonomy and ownership at the Senior Manager level
• Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
• Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred
• Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences
• Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space
• 5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software
• Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization
• Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
• Demonstrated ability to lead cross-functional programs and influence without authority
• Collaborative leader who thrives in fast-paced, high-growth environments
• Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue