Senior Product Marketing Manager (Trusted Services)
Salesforce · New York, United States
About The Role
Join our team as a Senior Product Marketing Manager (Trusted Services). In this role, you will lead the positioning of high-growth products, define the value proposition, fuel our go-to-market engine, empower the field, and drive cross-functional alignment. You will work closely with marketing, sales, and product teams to translate technical capabilities into high-impact business value. The ideal candidate will have 5-7+ years of experience in product marketing, industry marketing, or corporate marketing, with a strong familiarity with the Salesforce ecosystem and prior experience marketing cybersecurity products or compliance tools.
- Lead the positioning of high-growth products, working cross-functionally to translate technical capabilities into business value.
- Define the core value proposition, messaging, and selling points tailored to specific buyer personas in Security, Compliance, IT, Privacy, and GRC.
- Develop scalable enablement, messaging playbooks, and interactive demos to train sales teams on positioning security and resilience as a business accelerator.
- Experience: 5-7+ years of experience in product marketing, industry marketing, or corporate marketing. (SaaS, cybersecurity, or enterprise software marketing experience is highly preferred)
- Communication Mastery: Exceptional written and verbal communication skills, with a proven ability to translate complex technical architectures (such as encryption, auditing, and AI guardrails) into clear, compelling business narratives
- Tactical Execution: Comfort with rolling up your sleeves to drive hands-on tactical execution—from deck building to demo scripting and event planning
- Strategic Copywriting & Storytelling: A strong portfolio demonstrating your ability to strategize and craft compelling product messaging, whitepapers, pitch decks, and digital content
- Ambiguity to Action: Natural ability to pick up and lead new projects even in the face of ambiguity or fast-moving product shifts (like rapid advancements in generative AI and GRC regulations)
- SaaS & Platform Domain Expertise: Strong familiarity with the Salesforce ecosystem (and/or other enterprise SaaS and B2B technology platforms)
- Security/Compliance Literacy: Prior experience marketing cybersecurity products, compliance tools, or data-governance suites (knowledge of GDPR, HIPAA, SOC2, or general GRC frameworks is a massive plus)
- Sales and GTM Strategist: Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
- AI-First Mindset: Eager and passionate about learning and applying evolving AI tools (such as generative writing aids, prompt engineering, and visual aids) to elevate your product marketing deliverables
- Natural Collaborator: Highly empathetic relationship builder who thrives in a matrixed organization and enjoys partnering across diverse global teams
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