Senior Marketing Manager

Join YipitData, a leading data analytics company, as a Senior Marketing Manager for our Investor business. In this strategic role, you will own the end-to-end marketing strategy, drive awareness, engagement, pipeline, and revenue growth. You will collaborate closely with various teams, execute multi-channel demand generation programs, and optimize marketing initiatives. This is a highly visible role for someone who enjoys both strategic planning and hands-on execution.

• Définir et exécuter la stratégie marketing pour l'entreprise Investor de YipitData, en alignant les initiatives sur les objectifs de croissance de l'entreprise et les cibles de revenus.
• Identifier de nouvelles opportunités pour accroître la notoriété, l'engagement, la génération de pipeline, la rétention des clients et l'expansion.
• Prendre en charge la planification, l'exécution et l'analyse des performances des campagnes marketing tout au long du parcours client.
• This is a highly visible role for someone who enjoys both strategic planning and hands-on execution
• The ideal candidate is proactive, organized, an excellent communicator, and passionate about using data to me
• You’re comfortable owning marketing strategy and working independently with a high degree of autonomy
• You’ve successfully planned and executed multi-channel marketing programs that deliver measurable business results
• You have hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms
• You understand marketing operations, including lead lifecycle management, campaign reporting, and attribution
• You can move comfortably between big-picture thinking and detailed execution
• You’ve partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams to drive impact
• You have 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field
• People management experience is a plus, but not required
• Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus
• You’re strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights
• You communicate clearly and effectively, both in writing and in conversation
• You’re highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously