Senior Brand Manager (Commercial Portfolio & Performance, Tate's)

Join Tate's, a leading brand in premium snacking, as a Senior Brand Manager. In this role, you will work closely with the Head of Marketing and the sales planning team to translate the brand strategy into commercial sales and trade plans. You will be responsible for managing overall business performance, developing annual plans, setting objectives, and allocating resources to guide customer business plans. You will also analyze consumption trends and market data to identify opportunities and threats, and lead cross-functional teams to execute the brand strategy.

• Traduire la stratégie de marque en stratégie commerciale et en plans de vente.
• Développer des plans annuels, fixer des objectifs et allouer des ressources pour guider les plans commerciaux.
• Surveiller la performance commerciale par rapport aux objectifs, comprendre les principaux moteurs et traduire en actions.
• Excellent written, oral communication, and presentation skills are mandatory
• Complete understanding of sales policies and organization skills
• Should have knowledge of trade deals, programming and trade spending as well as experience with a broad base of retail customers (chain and wholesaler)
• Ability to establish relationships with both customers and with internal functions
• Experience specific to category development and shopper marketing
• Experience in brand management and consumer marketing expertise a plus
• 7+ years of experience of increasing leadership responsibility in CPG marketing Sales, Sales Planning, Marketing or related functions
• General Management and P&L decision making perspective
• Experience making strategic and tactical decisions utilizing fact-based data
• Bachelor’s degree required
• Direct account selling and sales management experience preferred
• Experience in a matrix environment w/ multiple stakeholders, w/ demonstrated leadership & collaboration skills
• 3+ years of people management and/or cross functional team leadership