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Founding Product Marketer
Imbue · San Francisco, United States
About The Role
Join our team as a Founding Product Marketer, where you'll have the opportunity to build a marketing machine from scratch and drive user acquisition for our suite of technical products. You'll launch campaigns, analyze results, and develop a repeatable acquisition engine. Success will be measured by increasing downloads, improving conversion rates, and reducing acquisition costs. This role requires strong analytical skills, experience with paid acquisition, and a background in marketing technical products.
- Construire et lancer des campagnes marketing à partir de zéro, en analysant les résultats et en itérant pour développer un moteur d'acquisition répétable.
- Améliorer chaque étape de l'entonnoir d'acquisition, des impressions aux clics, aux téléchargements et à l'activation.
- Gérer des budgets de médias payants significatifs avec une responsabilité claire en matière de performance.
- You’ve managed meaningful paid media budgets with clear performance ownership
- You have strong analytical skills and comfort working directly with marketing data
- You've run paid acquisition before and have built campaigns yourself
- You are creative and strategic, but are also grounded in data and great at execution
- You have experience with creators, influencers, or technical communities
- You are experienced in marketing technical products, working with a technical team
- You know how to create audiences, manage budgets, write copy, test creatives, analyze performance, and decide where to invest resources
- You’ve designed rigorous A/B testing programs
- Built paid acquisition for developer tools or AI products
- Built growth systems at an early-stage startup
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