Growth Marketing Manager

Join IPEM as a Growth Marketing Manager, where you'll be responsible for driving revenue marketing efforts. This full-funnel role involves building the infrastructure that connects marketing activity to pipeline, aligning closely with sales, and driving qualified demand across various channels. Your core focus will be on marketing operations and demand generation, with additional responsibilities in sales and marketing alignment, paid media, and inbound content distribution.

• Own the HubSpot marketing instance end-to-end, including contact lifecycle stages, lead scoring, segmentation, automation workflows, and campaign tracking.
• Design and run multi-channel outbound programs targeting GPs, LPs, wealth managers, and sponsors, including email sequences, LinkedIn outreach, and direct campaigns.
• Define the handoff between marketing and sales, including lead scoring thresholds, SLAs, and feedback loops, and build shared pipeline visibility.

• – 4–7 years in B2B marketing, with a strong foundation in marketing operations and demand generation
• – Expert-level HubSpot: you've owned a full instance — workflows, scoring, attribution, reporting — not just run campaigns inside one
• – Proven track record running outbound programs: sequences, Clay, Apollo or equivalent, with measurable pipeline impact
• – Strong analytics profile: you build dashboards, implement tracking end-to-end, and use data to make and defend decisions
• – You've worked closely with sales teams and know how to build the trust and processes that make alignment real
• – Exposure to paid media (LinkedIn Ads, Google Ads): you can brief an agency, read performance data critically, and course-correct
• – Fluent in English; French is a strong plus
• – Experience in private equity, private markets, or financial events
• – Hands-on paid media management (LinkedIn Ads, Google Ads) — a plus if you can own it directly
• – Familiarity with Brevo, Inwink, or event-platform CRM integrations
• – Experience with ABM platforms or intent data tools (Preqin, etc.)
• – You've built a growth function from scratch in a scale-up or SME environment