Head of Marketing & Brand

Join IPEM, the leading events platform for private markets, as the Head of Marketing & Brand. In this strategic, hands-on role, you will lead the go-to-market strategy for IPEM's flagship events, own the brand platform, and design the end-to-end customer journey. You will also define the IPEM experience, own editorial strategy, pilot the PR agency, grow strategic partnerships, and manage a team of three. This is a transformative opportunity to shape the future of IPEM and the private markets industry.

• Contribuer à la stratégie de mise sur le marché des événements phares d'IPEM, en définissant le positionnement et le message.
• Posséder et affiner la plateforme de marque d'IPEM, en définissant ce qui rend les événements d'IPEM distincts sur le marché.
• Concevoir et posséder le parcours client de bout en bout pour les contacts d'IPEM, en comprenant les besoins des GPs, LPs et sponsors.

• – 7–10+ years in B2B marketing, ideally in events, financial services, or a related sector, including people management experience
• – Deeply results- and data-driven: you set KPIs, track them rigorously, and let the numbers, not habit, drive your decisions
• – Strong customer vision: you think in journeys and experience, not just campaigns and assets
• – Deep knowledge of the private equity / private markets ecosystem : you know the players, the associations, and the media that cover them
• – Experience contributing to brand strategy and go-to-market for a product, portfolio, or event
• – Comfortable operating with real strategic and creative latitude: you help define the brief on brand direction, not just deliver against one
• – Strong editorial and creative sensibility : you can write and direct high-quality content yourself, not just brief others
• – Experience running a PR agency and media relationships, with a track record of securing coverage
• – Partnership development experience : you know how to identify, negotiate, and activate high-value relationships
• – A natural people manager, comfortable setting direction and coaching a small team
• – Fluent in English and French

BONUS

• – Experience at a financial events company, PE firm, GP/LP-facing organization, or industry association
• – An existing network within the European private equity / private markets ecosystem
• – Experience launching or repositioning a brand
• – A background combining marketing strategy with hands-on content creation