Senior Manager of Paid Media & Growth Strategy

Join The Orchard, a global music distribution company, as the Senior Manager of Paid Media & Growth Strategy for the UK market. In this role, you will lead strategic planning for paid media campaigns, collaborate with local marketing teams, and analyze campaign performance data. You will also support operational planning, campaign budgeting, and provide strategic guidance across additional territories. This position offers a modern office environment, excellent benefits, and opportunities for professional growth and development.

• Lead the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms.
• Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.
• Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to further elevate Global Paid Media services and high-scale artist campaigns.
• 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields
• Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization
• Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, platform and proprietary insights) to identify audience opportunities, market trends, and growth strategies
• Excellent written and verbal communication skills with the ability to collaborate effectively across regional and global teams
• Strong communication and stakeholder management skills, with the ability to build trusted partnerships across Marketing Strategist, Relationship Management, Audience Development, and other cross-functional teams
• Passion for music, artist development, and audience growth
• Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other relevant emerging and smaller channels
• Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes
• Demonstrated ability to identify process improvements, scale ways of working, and contribute to the evolution of marketing services and best practices
• Experience working in fast-paced, high-volume environments while managing multiple priorities and deadlines
• Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders