Creative Director (Paid Social)

Join Ethos, a fast-growing insurtech company, as a Creative Director (Paid Social). In this role, you will have significant ownership over creative strategy and execution across various platforms, including Meta, TikTok, and YouTube. You will drive UGC and influencer partnerships, provide actionable feedback to elevate the team's output, and stay current on platform trends and competitor creative. You will also lead and develop a team of video editors, ACDs, and a Senior Designer, and manage external production partners and agency relationships as needed.

• Responsable de la stratégie créative et de l'exécution pour les réseaux sociaux payants, y compris Meta, TikTok et YouTube.
• Développement de concepts et de formats qui attirent l'attention et conduisent à la conversion, en utilisant des données de performance comme source d'inspiration.
• Gestion et développement d'une petite équipe créative, y compris des éditeurs, des designers et des directeurs artistiques adjoints.
• Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down
• Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct
• Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
• You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference
• AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built
• Experience managing and developing a small creative team including editors, designers, and ACDs
• Strong design and art direction background with sharp copy instincts — you can look at a frame and know immediately what's wrong visually, and you can write a hook that stops the scroll
• 10+ years in creative direction with a strong portfolio of paid social and direct response video creative
• Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions
• Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace