Senior Growth Manager (Re-engagement)

Join Ethos, a fast-growing insurtech company, as a Senior Growth Manager focused on re-engagement and retention for our Annuities business. In this role, you will design and execute multi-channel campaigns to re-engage prospects and move them along the sales journey. You will also build interventions to relieve agent load, automate lifecycle processes, run experiments, and work with the data team to build dynamic user segments. This is a remote position based in the US with comprehensive benefits and company equity.

• Concevoir et exécuter des campagnes multicanaux pour réengager les prospects post-lead et les faire avancer dans le parcours de vente.
• Construire des interventions, telles que du contenu par e-mail, des séquences SMS et des outils d'auto-assistance, pour pousser les clients le long de l'entonnoir sans nécessiter le temps des agents.
• Collaborer avec l'équipe des données pour créer des segments d'utilisateurs dynamiques et s'assurer que le bon message atteint le bon utilisateur au bon moment.
• Vibe-Coding / Hands-On Building. You can spin up your own landing pages and lightweight web experiences (e.g., using AI coding tools) to test variants without engineering hand-holding
• PM Collaboration. You've worked on a shared goal / OKR with a PM before and have a strong sense of when to lead, when to follow, and how to drive decisions across a cross-functional team
• Multi-Channel Mindset. You think natively across email, SMS, voice / conversational AI, push, in-app, and on-page experiences. You do not believe email is the center of the universe
• 6+ Years of Experience. Senior-level track record in Lifecycle / Re-Engagement, Growth Product, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company. Higher-consideration / higher-AOV product experience strongly preferred
• Technical CRM Proficiency. Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, <Customer.io>, HubSpot, or similar). You build workflows without hand-holding
• Copywriting Chops. Subject lines that get opened and body copy that drives action — especially in a higher-consideration financial-product context where trust and clarity matter
• Analytical Mindset & SQL. Fluent in Lift, Statistical Significance, Cohort Retention, and LTV. SQL is required (not bonus) — you write your own queries to pull lists and analyze performance
• Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace