Growth Lead

Join Pallet as a Growth Lead, where you'll take ownership of our pipeline goals across all channels, with a focus on paid media, out-of-home, field marketing, and email marketing. You'll work closely with marketing, sales, product, and engineering to turn demand problems into a repeatable pipeline engine. This is a high-ownership, full-stack role where your impact is directly tied to the pipeline we generate. You'll have the autonomy to tackle open-ended problems and build the growth engine itself.

• Ownership of pipeline goals across all channels, with a focus on paid media, out-of-home, field marketing, and email marketing.
• Building the growth engine itself, including tracking, attribution, experiment systems, and scalable channels.
• Designing, executing, and analyzing a high volume of experiments to validate channels and operationalize successful strategies.
• Highly creative and outcome-driven, and unafraid of failure — you treat ninety-nine failed experiments as the price of the hundredth
• Experience with field/event marketing and/or out-of-home campaigns, and the discipline to measure them against pipeline
• A bias for action and genuine urgency — you ship scrappy versions to learn fast and treat speed as a default, not a heroic exception
• 5+ years in a growth, demand generation, or performance marketing function, with a track record of owning outcomes (pipeline/revenue, not just work streams)
• Email and lifecycle marketing chops — building programs that actually convert, not just send
• Comfort with GTM and marketing execution tooling — HubSpot, Clay, Unify, and marketing analytics/attribution, or similar
• Hands-on experience running paid media across search, social, and/or programmatic, with real budget ownership
• Comfortable operating at high intensity (50–60 hour weeks) in a fast-moving, in-office environment
• Bonus: programming/technical ability to build your own tooling