Acquisition Marketing Manager

Join Bally's Intralot, a leading global provider of lottery solutions and a top iGaming operator. As the Acquisition Marketing Manager, you will take ownership of our paid media strategy across the UK and Ireland, manage multi-million-pound media budgets, and drive growth across various advertising channels. You will work closely with the Director of Acquisition and Head of Paid Media, lead a talented team, and have the opportunity to make a tangible commercial impact.

• Owning end-to-end strategy within your channel expertise and empowering executives to maximise the potential impact of campaign management.
• Aligning with Head’s and other Acquisition Managers in the budgeting and projection process, ensuring your channel knowledge is shared and multi-million-pound budgets are allocated as efficiently as possible across the team.
• Using methods such as MMM, MTA models, and incrementality studies to improve understanding of campaigns and wider channel mix beyond last-click attribution.