Creative Director

Join Iru, a category-defining company, as a Creative Director. In this senior leadership role, you will shape the brand's voice, messaging, and campaign storytelling across all touchpoints. You will work closely with the Head of Visual Design to ensure alignment between voice and visual identity. Your responsibilities will include setting the creative direction, owning the brand voice, leading creative concepting and campaign development, guiding copy and creative production, building and growing the creative function, and collaborating with marketing and company leadership.

• Set Iru's creative direction across major channels, defining a cohesive brand expression that is unmistakably Iru.
• Lead creative concepting and campaign development from early ideas through final execution, raising the bar on originality and coherence across formats.
• Build and grow the creative function, developing the team and external partners (agencies and freelancers) to deliver excellent work quickly without sacrificing craft.
• Strong creative judgment and taste, with the ability to create work that feels distinctive and imaginative while still feeling like one cohesive brand
• Experience leading teams and partnering with design and cross-functional stakeholders, including setting direction, giving clear feedback, and making high-quality decisions efficiently
• Demonstrated ability to lead creative and copy, and build a coherent brand voice that shows up in real execution
• A portfolio that shows exceptional public-facing work, especially ads and website messaging and copy
• Proven experience leading creative for integrated, multi-channel campaigns, including OOH, direct mail, and digital ads, with strong examples of consistent brand execution across channels
• Comfort operating at the brand-level marketing layer, not only product or feature marketing
• On-site 3x/week in our Miami (Coral Gables) office
• B2B SaaS experience preferred, especially in brands that value high craft and strong POV
• A track record of strong creative partnerships, where the best work came from collaboration rather than top-down control