Head of Growth

Join Iru as the Head of Growth, where you will lead the demand generation engine across various channels and strategies. You will be responsible for building a sustainable growth engine that meets aggressive pipeline and revenue targets while connecting short-term performance with long-term customer growth. This strategic, director-level role requires strong analytical judgment, budget discipline, and the ability to pressure-test performance across the full funnel.

• Ownership of the full demand generation engine across various channels, including paid media, integrated campaigns, lifecycle marketing, and events.
• Building a durable, efficient growth engine that delivers against aggressive pipeline and revenue targets while connecting short-term performance with long-term customer growth.
• Leading and developing the growth team, setting goals, coaching team members, establishing accountability, and ensuring the function delivers consistent pipeline and revenue outcomes.
• Agency experience, especially with B2B SaaS clients and meaningful budget ownership, is a plus
• You should be comfortable moving between executive-level strategy and hands-on execution, with strong analytical judgment, budget discipline, and the ability to pressure-test performance across the full funnel
• The ideal candidate has built and scaled growth programs in B2B SaaS or tech, understands paid media deeply, and has broader experience across campaigns, lifecycle, website conversion, and field/event marketing
• Lifecycle marketing experience, including nurture strategy, funnel progression, customer conversion, and expansion motions
• Demonstrated ownership of pipeline and revenue outcomes across a broader demand generation motion, not just paid media
• Strong cross-functional partnership skills across Product Marketing, Brand/Creative, Content, Sales, RevOps, and Marketing Ops
• Experience managing significant marketing budgets, ideally at similar B2B SaaS scale
• Strong analytical judgment with the ability to interpret performance data, manage budget allocation, evaluate ROI, and ask the right questions of channel experts
• 2+ years managing and developing high-performing marketing teams, ideally across multiple growth functions
• A full-funnel mindset: you understand how demand is created, captured, nurtured, converted, and expanded over time
• Creative and commercial instincts, with the ability to connect positioning, audience insight, channel strategy, and pipeline impact
• Strong understanding of paid media strategy and performance across channels such as LinkedIn, Google Ads, Meta, Reddit, programmatic display, YouTube, and CTV
• Experience building integrated campaigns that connect messaging, creative, paid media, email, website experience, events, and sales follow-up
• 8+ years of experience in B2B growth marketing, demand generation, performance marketing, or integrated marketing, ideally in SaaS or tech
• Ability to move fluidly between strategy and execution: setting direction, building operating systems, coaching the team, and jumping into details when needed
• Agency background or experience working closely with growth/performance agencies, especially with B2B SaaS clients
• Experience managing growth programs at similar budget levels and scale
• Track record of building repeatable growth systems through high-volume execution, testing, learning, and optimization
• Hands-on experience earlier in your career across paid media, lifecycle, campaigns, or other demand generation functions
• Experience hiring or managing highly quantitative performance marketers, analysts, or channel specialists