Principal UI/UX Designer

Join our team as a Principal UI/UX Designer, where you will own the visual and experiential quality of our product. You will lead the visual redesign, set the craft bar for UI quality, and collaborate closely with engineering and the UX team. This role requires a strong background in product design, graphic design, and art direction, with expertise in Figma and a passion for high-quality design.

• Lead the visual redesign of the entire product, defining a new visual language and driving it across core surfaces.
• Set and raise the craft bar across UI quality, typography, color, layout, visual hierarchy, spacing, and polish.
• Collaborate closely with Engineering and the Design Systems team to ensure designs are buildable, consistent, and shipped with quality.
• Experience that bridges product design with graphic design, art direction, or agency work
• On-site 3x/week in our Miami (Coral Gables) office
• Background in craft-heavy environments, including teams or companies known for world class design quality (consumer or B2B)
• Expertise in Figma
• Strong visual design fundamentals, including typography, color theory, hierarchy, composition, and attention to detail
• Proven ability to partner closely with engineers and maintain quality through implementation
• Clear, direct communicator with strong taste and the ability to explain decisions and tradeoffs
• 8 to 12+ years designing and shipping high-quality product UI with a portfolio that clearly demonstrates exceptional craft
• Strong interaction design instincts, including comfort with motion and micro-interactions (not necessarily motion graphics)
• Familiarity working with component libraries and design systems implementations (for example Storybook) is helpful
• Design system experience is a plus, but not required if your craft level is exceptional
• Comfort using AI tools to iterate is a plus, but this role is not centered on being “AI-first.”