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Head of Affiliate Partnerships
ManyChat · Austin, United States
About The Role
Join Manychat as the Head of Affiliate Partnerships, where you'll own and scale one of our most important acquisition channels. With over 25,000 partners in our affiliate ecosystem, you'll be responsible for building a program that works at scale while developing deep, high-trust relationships with our highest-impact partners. This strategic and hands-on role will involve designing systems, leading experimentation, and personally engaging with top affiliates. You'll work closely with Product, Lifecycle, and Data teams, and have the opportunity to shape the future structure of the team as the program scales.
- Own and scale the affiliate channel end-to-end, accountable for affiliate-driven acquisition and revenue.
- Build scalable onboarding and activation for long-tail partners, designing and launching automated onboarding and education journeys.
- Develop a high-touch program for top partners, creating and running a relationship-driven program for high-potential and top-performing affiliates.
- You have experience owning and scaling an affiliate or partner program at a growth-stage or scaled tech company. You understand creators, publishers, and agencies and how their incentives, motivations, and businesses differ
- Strong affiliate or partner program leadership
- You can design long-term strategy, but you’re equally comfortable getting into the weeds. You’re excited to build playbooks, test ideas, jump on partner calls, and refine systems yourself
- You’re interested in how automation and AI can improve partner programs and are open to learning new tools and workflows as the program evolves
- Data-driven and growth-minded
- You’re comfortable using data to make decisions, measure performance, and prioritize where to invest time and resources. You think in terms of acquisition efficiency, leverage, and scalable impact
- Strategic thinking with hands-on execution skills
- A Curiosity for new technology
- You can clearly articulate strategy, align stakeholders, and represent the affiliate channel internally with confidence and clarity
- You know how to build trust with top partners and turn strong relationships into sustained growth. You enjoy working closely with high-performing creators and agencies and understand how to make them feel supported, valued, and excited to grow with you
- Strong communication and collaboration
- Ability to build deep relationships
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