Product Marketing Manager

Join Arta, an advanced investment platform, as a Product Marketing Manager. In this strategic, creative, and data-driven role, you will lead the B2C go-to-market strategy, driving growth, trust, and adoption across US and international markets. You will be the translation layer between the investment desk and members, turning complex investments into compelling member-facing content. This high-velocity role requires meticulous attention to detail, a data-driven mindset, and a deep understanding of sophisticated financial products.

• Own the end-to-end launch strategy and execution for new financial products, alternative investments, and AI-driven portfolio tools across US and Singapore markets.
• Lead the creation and management of product content, including brochures, webinars, product specifications, and in-app product pages, ensuring accuracy and compliance.
• Plan and execute demand generation strategies, including paid user acquisition, landing pages, and educational webinars, to drive qualified top-of-funnel growth.
• Execution Mindset: You are highly hands-on and thrive in a fast-paced, deadline-driven environment. You know when to roll up your sleeves to write copy and build assets, and when to zoom out for high-level strategy
• Operational Rigor: You are meticulous with details—product terms, deadlines, and figures—and comfortable owning recurring publishing workflows where errors have real member impact
• Data-Driven Optimizer: Analytical mindset with the ability to look at adoption data, run A/B copy tests, and constantly iterate on the activation funnel
• AI Fluency: You actively use AI tools in your daily work and are excited to build automated, AI-assisted marketing workflows rather than just consume them
• The B2C-to-B2B Lens: You have deep roots in consumer marketing but possess the strategic breadth to see how consumer behaviors and messaging can be systematized to enable B2B partners
• Wealth & Alts Literacy: You understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives and their mechanics—and tax-aware investing) and know how to talk about them legally and compellingly. You can sit with a trader, understand a new trade idea the day it's priced, and write a member-ready copy about it that's correct on the first pass. Prior alts/derivatives marketing experience strongly preferred over general fintech
• Experience: 5+ years of product marketing experience, with a proven track record specifically within wealth management, fintech, or alternative investment platforms
• Regulatory Comfort: Experience working alongside legal and compliance teams to ship creative, impactful marketing within a highly regulated landscape, including securing approvals for member-facing communications
• Global Perspective (nice to have): Experience marketing financial products across jurisdictions (US and APAC/Singapore)