Marketing Director (Rosetta Stone)

Join IXL Learning, a leading developer of personalized learning products, as the Marketing Director for Rosetta Stone. In this role, you will define the future of the Rosetta Stone brand, devise multi-channel marketing strategies, and oversee marketing efforts for both the consumer product and Rosetta Stone for Enterprise. You will work closely with executive leadership, refine the brand narrative, manage pricing and promotion strategies, and lead go-to-market planning for new product launches. Additionally, you will manage and mentor a small team of marketing generalists and email marketers.

• Définir l'avenir de la marque Rosetta Stone en élaborant des stratégies marketing créatives et multicanaux pour l'acquisition et la fidélisation des clients.
• Superviser l'intégration des efforts marketing sur tous les canaux, en travaillant avec les responsables d'équipe marketing pour garantir la cohérence à travers tous les points de contact client.
• Diriger les efforts de marketing B2B pour Rosetta Stone for Enterprise, en développant des messages et des matériaux de produit convaincants, ainsi que des stratégies de génération et de maturation des leads.
• The ideal candidate has a track record of developing innovative approaches to opportunities and challenges, a strong ability to build consensus and collaboration across teams and departments, and a customer-first approach to marketing
• We are looking for someone who is a strong communicator and storyteller, and who makes decisions with a balance of data and insights plus instinct and intuition
• Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You don’t fall back on doing what’s always been done, but consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects and rally stakeholders around a common goal
• Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message, cut through the noise, and make every word count
• 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
• 5+ years of people management experience, including managing other people managers
• Team management: You are both an effective coach and a team player, willing to roll up your sleeves and get into the weeds when needed; you hold team members to high standards while enabling them to take ownership of their work
• BA/BS degree
• B2B or enterprise marketing experience is a plus
• Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners