About The Role

Join Oviva as the AI Marketing Lead, a pivotal role in our patient growth strategy. You will oversee the entire process of identifying, launching, and optimizing funnels for new patient segments, utilizing AI to enhance efficiency and effectiveness. Your contributions will directly impact Oviva's commercial success and marketing performance.

Own the end-to-end process of identifying, launching, and optimizing funnels for new patient segments, achieving targets for volume and cost-efficiency.
Evaluate, implement, and continuously optimize AI tooling across the full funnel process, building automated workflows that remove manual steps and reduce time-to-launch.
Collaborate with engineering to translate marketing requirements into technical solutions, including custom integrations and automated pipelines.
Problem Solving & Analytical Thinking: Experience breaking down a complex or unstructured problem into clear parts, and identifying creative, realistic solutions to fix it
Clear Communication: Experience presenting ideas to groups, writing clear instructions, or coaching peers, showing you can explain complex concepts in simple terms
Language Skills: Fluent in English and German
Experimental Mindset: Willingness to dive into unfamiliar territory and independently figure out how new tools or concepts work through proactive trial and error
Curiosity about AI: Active use of tools like Claude, ChatGPT, or Midjourney for personal, academic, or professional tasks - going beyond basic use to build workflows, draft documents, or accelerate research
Ownership: Proven experience leading a project or initiative end-to-end, from the initial idea to final delivery, and being accountable for the outcome
Marketing Exposure: A degree or experience in marketing
Basic Automation Experience: Any hands-on exposure to writing multi-step prompts, setting up custom GPTs, or using basic workflow tools
Technical Familiarity: A basic understanding of data or tech logic (e.g., how databases connect, or a general awareness of what an API does)

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