Senior Demand Generation Manager

Join Grafana, a leading open-source analytics and monitoring platform, as a Demand Generation Specialist. In this role, you will own the strategy and execution of AI-powered nurture programs, multi-channel campaigns, and complex data analysis. You will work cross-functionally with Sales, SDRs, content, and creative teams to drive alignment and shared outcomes. Enjoy a fully remote work environment, generous vacation and healthcare benefits, retirement planning, professional development opportunities, and more.

• Lead the strategy and evolution of AI-powered nurture programs, identifying opportunities to deepen engagement and improve conversion.
• Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout.
• Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis, translating findings into clear recommendations for GTM leadership.
• You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity
• We're looking for an experienced, AI-native demand generation specialist to own our lifecycle and nurture programs — the strategic engine driving users from awareness to adoption and expansion across Grafana's growing user base
• Deep proficiency across core lifecycle channels — email nurture, website optimization, paid media — with demonstrated ability to layer AI workflows and automation on top of established channel fundamentals
• Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
• Fluency with technical audiences — you understand how technical practitioners and developer teams evaluate, adopt, and expand product usage. You can connect lifecycle program execution to the buying motion of a developer-focused, PLG-led product, and translate that context into messaging and strategy decisions
• Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
• Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy. You connect OSS adoption, self-serve cloud trials, and enterprise pipeline signals into a coherent view of program impact, and you can pressure-test your own analysis when the data is ambiguous or contradictory
• Clear, confident communicator with marketing and GTM leadership. You translate program performance into business narrative and hold a point of view when challenged, in live conversations and async updates
• Hands-on experience with Claude Code