Business Development Representative

Join TripleLift as a Business Development Representative, where you will drive pipeline growth by prospecting strategic accounts, qualifying inbound leads, and engaging executive buyers. This role requires disciplined daily execution, strong communication skills, and a consultative approach to prospect engagement. You will focus on strategic target accounts, inbound marketing-generated leads, intent and engagement signals, executive account outreach, and pipeline generation. Additionally, you will partner with Account Executives, manage CRM and pipeline, and provide marketing feedback. Benefits include medical, dental, and vision plans, unlimited PTO, and a 401k with employer match.

• Prospecting strategic accounts, qualifying inbound leads, and engaging executive buyers.
• Executing daily outbound prospecting across strategic accounts via email, LinkedIn, and phone.
• Responding to inbound inquiries, qualifying by account fit, buying stage, need, and timing.
• Experience with enterprise or strategic accounts
• 2–5 years in Sales Development, Business Development, or Demand Generation
• CRM experience (Salesforce preferred) and sales engagement tools (Outreach, Salesloft, Apollo, etc.)
• Ability to manage multiple priorities in a fast-paced environment
• Strong written and verbal communication; excellent organization and time management
• Knowledge of programmatic advertising, CTV, retail media, or digital marketing
• Experience in AdTech, MarTech, SaaS, or Digital Media
• Familiarity with Account-Based Marketing (ABM)