Vice President of Marketing
Arcadia · United States
About The Role
Join Arcadia, a leading company in the climate tech and sustainability sector, as the Vice President of Marketing. In this role, you will oversee the global marketing function, drive brand authority and demand generation, and work closely with C-level executives to execute a long-term strategic vision. You will also lead product marketing and positioning, tie marketing to the financial story, scale and develop the marketing organization, elevate the company's external profile, and operate as a go-to-market leader. The ideal candidate will have 10+ years of marketing experience, strong collaboration skills, and a deep understanding of complex enterprise buyer journeys.
- Oversee and hold ultimate accountability for Arcadia’s global marketing function, driving brand authority, demand generation, and product positioning for enterprise solutions.
- Build a scalable, accountable demand engine, standing up a predictable marketing-sourced pipeline across both direct enterprise and indirect/partner motions.
- Scale and develop the marketing organization by recruiting, structuring, and leading a high-performing team across brand, product marketing, demand generation, corporate communications, and marketing operations.
- The ideal candidate is a leader of leaders who thrives on cross-functional collaboration, excels at driving operational excellence, and possesses a forward-thinking mindset capable of integrating AI to transform marketing workflows
- Scale & Vision: Demonstrated success managing a 2-3 year strategic planning horizon and driving consistent pipeline execution through direct reports
- People First Leadership: Exceptional capability to coach, mentor, and build a culture of continuous feedback and high engagement across remote-first teams
- Proven Executive Leadership: 10+ years of marketing experience with significant time spent leading multi-disciplinary marketing teams (Brand, Product Marketing, Demand Gen, Operations) within a high-growth B2B enterprise SaaS or technology platform
- AI & Technical Literacy: A proven track record of identifying and integrating AI-assisted technologies or advanced data integrations to scale marketing workflows and maximize ROI
- Enterprise Acumen: Strong experience targeting Fortune 2000 companies, with a deep understanding of complex enterprise buyer journeys and procurement lifecycles
- Exceptional Collaboration: Adept at synthesizing varied perspectives and building strong operational bridges with Sales, Product, and Finance executives
- Direct experience in climate tech, sustainability, energy management, or the utilities sector
- Prior experience working in a fast-paced, VC/PE-backed corporate environment during a major scaling phase
- Familiarity with complex data-driven compliance and sustainability reporting frameworks
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