Principal Product Manager (Growth Onboarding)

Join Gusto, a mission-driven company dedicated to empowering small and medium businesses. As a Principal Product Manager, you will have a high degree of impact and ownership, working in a lean, boundaryless team. You will drive growth through innovative digital business strategies, focusing on simplifying and clarifying the onboarding process for customers. This role requires a strong background in product management, experience with AI-powered customer experiences, and a deep understanding of small business challenges.

• Ownership of Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.
• Collaboration with the Gusto core experiences team, other growth teams, and various product teams associated with onboarding to drive traffic to Gusto’s wide range of small business products.
• Development of an AI agent to escort the customer through Gusto’s complex onboarding experience, enhancing customer navigation and experience.
• 8+ years of Product Management experience with a proven track record of shipping successful products
• Hands-on experience building and launching AI-powered customer experiences
• Excellent analytical and problem-solving capabilities with a data-informed approach to decision-making
• Demonstrated ability to craft compelling, action-oriented messaging that resonates with small business audiences
• Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales
• Deep understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively
• If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team
• Vision for how AI can fundamentally transform digital experience design and user interaction paradigms
• Strong design partnership skills with the ability to collaborate with designers to push creative boundaries