Social Media Manager

Join Gusto as a Social Media Manager, where you'll lead the organic social strategy and execution across various brand channels. You'll work closely with the Head of Social, an Influencer Lead, and our social media agency of record. Your responsibilities will include managing content strategy, agency collaboration, executive amplification, and community management. You'll also coordinate the organic-to-paid flywheel, support major product and partnership launches, and manage the social tooling stack.

• Own organic social strategy and content across various platforms, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program, coordinating drafting and asset production.
• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns and approving content.
• Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds
• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders
• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure
• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management
• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts
• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops
• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content
• Familiarity with social publishing/listening platforms (e.g., Sprout Social or similar), and content tools such as Canva, CapCut, or comparable editing software
• Experience running or contributing to a crisis communications response on social
• Background in HR, payroll, fintech, or another regulated B2B category
• Experience working with AI-assisted marketing workflows
• Experience supporting executive or founder-level thought leadership content