Senior Director of Head of Marketing (Data Licensing and AI Services)

Join Shutterstock as the Senior Director of Marketing for Data Licensing and AI Services. In this role, you will architect the go-to-market strategy, accelerate enterprise revenue, define category market fit, orchestrate global campaigns, establish a data-driven culture, unify the brand matrix, command industry thought leadership, and influence executive strategy. You will be at the forefront of shaping the future of ethical AI.

• Architect the GTM Playbook: Design, launch, and scale the global marketing blueprint for the AI Data Licensing business unit.
• Accelerate Enterprise Revenue: Build a high-velocity demand generation and lead-nurturing engine that directly fuels the enterprise sales pipeline.
• Define the Category Market Fit: Turn deep industry analysis, competitor tracking, and AI/ML customer insights into actionable growth strategies.
• This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions
• The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI model training market, AI and ML technologies, trends, and applications
• Collaborative Leadership: Exceptional communication and presentation skills with a track record of successful cross-functional collaboration, particularly with revenue, product, and customer advocacy teams
• Experience: 7-12 years in B2B marketing with a focus on content, technology, data, AI and/or digital media solutions, including experience in lead generation, establishing and nurturing channel partnerships, customer acquisition, and lifecycle management
• Market Insight: Strong understanding of market dynamics, customer needs, and competitive positioning within the content solutions industry
• Education: Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred
• Analytical Skills: Proficiency in marketing analytics tools (e.g., Google Analytics, CRM, and marketing automation systems) and a data-driven approach to campaign optimization
• Strategic Vision: Proven experience in developing and executing comprehensive and effective marketing strategies that drive business growth and customer retention