Demand Generation Manager (New Logo)

Join SugarCRM as a Demand Generation Manager focused on new logo acquisition in the AMERS region. You will be responsible for executing demand programs, sales plays, and go-to-market motions, while collaborating closely with Sales, BDRs, Product Marketing, and MOPs. This role offers a hybrid work model and numerous benefits, including a 401(k) match, excellent healthcare package, unlimited paid time off, and opportunities for career growth.

• Drive AMERS new logo pipeline contribution by owning end-to-end execution of demand programs and sales plays.
• Build a scalable content syndication engine that delivers measurable pipeline influence and cost-per-opportunity improvements quarter over quarter.
• Establish Sugar’s presence in the buying communities that matter by owning trade association strategy, industry publications, influencer relationships, podcasts, YouTube, and LinkedIn communities.
• Strong understanding of modern demand motions, including traditional digital tactics, content syndication, nurture programs, and dark-funnel or influencer-led engagement
• Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads)
• Strong collaboration and communication skills cross-functionally
• Data-driven mindset with experience measuring impact beyond direct lead attribution
• Experience owning programs with pipeline accountability—you’ve been measured on sourced and influenced pipeline and know how to defend those numbers
• High autonomy and low maintenance: you ask smart questions, then go execute
• 7+ years of B2B marketing experience, ideally in SaaS or technology, with a strong focus on new logo acquisition and demand generation
• Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment
• Experience with marketing automation platforms and CRM platforms
• Some travel required for key trade shows, field events, and team offsites