Senior Director of Digital Marketing & Web Strategy

Join our team as the Senior Director of Digital Marketing & Web Strategy. In this role, you will lead the company's digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization. You will oversee the corporate website, digital campaign activation, performance marketing, SEO strategy, and digital experience optimization. This position requires a strong operator who can balance strategy and execution, lead cross-functional collaboration, and build scalable digital programs that improve engagement and drive growth.

• Lead the development and execution of the company's digital marketing strategy, overseeing all aspects of digital marketing, including paid search, paid social, display, retargeting, email, and emerging digital channels.
• Own the corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization, driving website enhancements focused on engagement, lead generation, and customer experience improvement.
• Manage performance marketing programs and agency relationships across paid media channels, analyzing campaign and website performance data to identify optimization opportunities and improve ROI.
• The ideal candidate is a strategic and hands-on digital marketing leader with deep expertise in B2B SaaS marketing, website strategy, paid media, conversion optimization, and digital campaign execution
• 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations
• Strong analytical mindset with experience using data and insights to drive optimization and decision-making
• Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys
• Demonstrated success managing cross-functional initiatives and leading high-performing teams
• Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies
• Proven experience leading website strategy, digital campaigns, and performance marketing programs
• Excellent communication, collaboration, and stakeholder management skills
• We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team