Senior Product Marketing Lead

Join Workwize as a Senior Product Marketing Lead, where you will build and execute the strategy for our brand and product positioning. You will help define a new category, optimize our narrative, and ensure that every brand initiative and product launch serves as a direct lever for commercial growth. This is a highly commercial, execution-first role that requires a deep understanding of how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth. You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint.

• Lead the development and execution of the brand and product positioning strategy, ensuring alignment with market opportunities and customer needs.
• Conduct a comprehensive audit of existing positioning, messaging, and sales collateral, and build a clear positioning and messaging framework.
• Collaborate closely with Sales, Growth, Product, and Customer Success teams to create and implement effective sales enablement materials and strategies.
• 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment
• Proven track record of sharpening positioning and driving measurable commercial impact
• Comfortable operating strategically while staying highly hands-on
• Strong experience owning positioning, messaging, launches, and sales enablement
• Experience building or managing small, high-performing teams
• Strong experience partnering closely with Sales and GTM teams