Manager, Demand Generation
Checkout.com · New York, United States
About The Role
Join , a leading global fintech company, as a Demand Generation Manager. In this role, you will be responsible for building, executing, and scaling our enterprise demand generation and Account-Based Marketing (ABM) strategies across North America. You will drive qualified pipeline and revenue, design and launch ABM programs, optimize the marketing-to-sales funnel, and align cross-functionally with various teams. The ideal candidate will have 6-8+ years of experience in demand generation, proven ABM expertise, and a strong understanding of the fintech or payments landscape. - Drive NAMER Pipeline & Revenue: Own the strategic plan and execution for regional demand generation, with ultimate accountability for driving qualified enterprise pipeline and closed-won revenue. - Architect Next-Gen ABM Programs: Design, launch, and scale 1:1 and 1:few Account-Based Marketing (ABM) programs tailored to high-value enterprise targets in the US and Canada. - Optimize the Marketing-to-Sales Funnel: Partner deeply with Revenue Operations, Marketing Operations, and Sales to refine lead scoring, qualification, routing, and shared SLAs to maximize conversion rates and eliminate funnel friction.
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