Lifecycle Marketing Lead

Join Captions as a Lifecycle Marketing Lead, where you'll own the end-to-end customer journey across our products. You'll define and execute a lifecycle marketing roadmap, build and optimize cross-channel campaigns, and partner closely with product, engineering, data science, and creative teams. This role is ideal for someone with a strong analytical mindset and experience in lifecycle, CRM, or retention marketing.

• Posséder la responsabilité de l'ensemble du cycle de vie du client, de l'intégration et de l'activation à la conversion, à la fidélisation et à la reconquête.
• Définir et exécuter une feuille de route de marketing de cycle de vie alignée sur les objectifs de l'entreprise et les priorités du produit.
• Construire, lancer et optimiser des campagnes multicanaux, y compris par e-mail, notification push, application et SMS.
• Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
• Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
• Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
• Collaborative approach and excitement about partnering cross-functionally
• Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
• Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
• Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
• You have a strong understanding of the creator economy and the end-to-end content creation process
• You’ve worked in a product-led growth or self-serve funnel environment
• You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel