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Senior Product Marketing Manager
RapidSOS · United States
About The Role
Join RapidSOS as a Senior Product Marketing Manager, where you'll define and execute marketing strategies that connect our innovative technology with the evolving needs of public safety professionals. You'll work at the intersection of product, sales, and the field to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community. This role covers the full scope of product marketing at RapidSOS, and you'll have the opportunity to make a tangible difference in a fast-paced, mission-driven environment.
- Definir y ejecutar estrategias de marketing para productos de software de seguridad pública y empresarial.
- Desarrollar posicionamiento y mensajes que resuenen con profesionales de la seguridad pública o empresarial, enfatizando el valor y la diferenciación del producto.
- Colaborar estrechamente con los equipos de ventas, éxito del cliente y producto para alinear el mensaje del producto y los esfuerzos de habilitación del campo.
- Travel: Ability and willingness for occasional travel (<10%)
- Communication Skills: Strong written and verbal instincts, externally and internally. You keep projects structured, stakeholders informed, and know when to escalate rather than absorb
- AI fluency: You're already using AI tools to do real work — writing first drafts, building prompt libraries, systematizing content production. You have saved workflows and templates you built yourself, and you're looking for a place to take that further
- Cross-functional Influence: You've sat in enough sales calls and product reviews to translate in both directions, and both sides trust you because of it. When messaging is drifting or a launch isn't ready, you say so and make it stick
- Builder Mentality: You have a bias for action and have built a thing, not just contributed to it. Content libraries, launch checklists, messaging systems, RFP templates. You've created infrastructure that other people rely on after you've moved on to the next problem
- Technical Understanding: Comfortable going deep with Product and Engineering, and equally comfortable pulling back to write something a skeptical, time-pressed buyer will actually finish reading
- Data-Driven: You know which numbers actually matter and which ones just look good in a slide. You use customer data, field feedback, and sales signals to build a case and know when the data is telling you to change course
- Experience: 7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing in B2B SaaS or B2G environments
- Execution discipline: You produce field-ready work under pressure, without waiting for perfect information or a fully staffed team. Ambiguity doesn't stall you
- Experience with Salesforce and Hubspot
- Experience producing product-focused content for trade shows or industry conferences, where the audience is skeptical and the window is short
- Experience with a wide audience range. You've written for and presented to meaningfully different audiences (front-line staff, executives, technical teams, etc.) and know how to adjust your approach for each
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