Head of Enterprise Marketing

Join Descript as the Head of Enterprise Marketing, where you'll take ownership of the enterprise demand motion from start to finish. This is a builder role for someone with experience in driving inbound interest, identifying target accounts, and designing effective campaigns. You'll collaborate closely with Sales, Product, and RevOps to ensure accountability and success in the upmarket pipeline.

• En tant que responsable du marketing d'entreprise, vous serez responsable de la gestion de l'ensemble du processus de marketing, de l'identification des comptes cibles à la conception des campagnes.
• Vous travaillerez en étroite collaboration avec les équipes de vente et de produit pour co-responsabiliser les objectifs de pipeline et concevoir des expériences de conversion.
• Vous serez chargé de la création et de l'exécution d'un manuel de demande d'entreprise, y compris la définition du profil client idéal, la sélection des comptes cibles et la conception des campagnes.
• Experience at a PLG or product-led company—you understand the self-serve-to-enterprise conversion motion and have driven it
• Experience co-owning pipeline targets with Sales in an accountable, collaborative way
• Strong analytical skills and a track record of building measurement frameworks that actually get used
• Consumer-to-B2B crossover experience; you know how to market to users who are also buyers
• 8+ years of B2B marketing experience, with at least 3 years building or scaling an upmarket or enterprise demand motion
• Deep familiarity with modern ABM tooling and CRM/MAP integration
• Experience building, or deeply partnering with, AI-native marketing ops and workflows
• Background in SaaS, media tech, or creative tooling
• Demonstrated ability to design and run conversion experiments across PLG funnels