Brand & Content Lead

Join our team as a Brand & Content Lead, where you will own our brand narrative, drive creative excellence, and measure impact for organizational alignment. You will manage a team of both full-time and fractional talent, as well as resources across third-party organizations and vendors. This role is ideal for a creative-first leader with a proven track record in content creation and management. Enjoy unlimited PTO, a 401(k), paid parental leave, daily office lunch, gym pass subscription, medical, dental, and vision insurance, visa sponsorship, bi-annual company-wide destination offsites, remote work when traveling, and generous equity.

• Own the brand narrative by defining a clear, evidence-based brand structure and designing a brand strategy that translates into emotionally resonant storytelling.
• Drive creative excellence by overseeing the operational delivery of creative content across various channels, including social media, email, web, and paid media.
• Measure impact for organizational alignment by fully defining and owning the brand evaluative and measurement system that guides investment decisions.
• This role is ideal for a creative-first leader — someone who starts with craft, taste, and storytelling, and can translate those instincts into a cohesive brand strategy that moves real business metrics
• Resourceful: You can figure out solutions independently and leverage your network to employ best practices. You are constantly seeking ways to uplevel and raise the bar for yourself and the team
• Strategic Translator: You can turn creative instincts into strategy. You understand how storytelling, visuals, and formats ladder up to brand strength and business impact
• Owner: You show passion and care for your work and the company's trajectory. You set ambitious personal and professional goals, bringing energy and dedication to your role
• Collaborative Builder. You work well with designers, marketers, operators, and external partners, and you raise the creative bar through thoughtful collaboration and feedback
• Pragmatic Operator: You’ve worked in small, fast-moving organizations and know how to balance perfection with momentum
• Data-Driven: You independently navigate datasets to draw actionable insights. You simplify complex data-rich landscapes into clear stories anchoring on a few key, simple facts, and use those north stars to guide resourcing and prioritization
• AI-Native: You actively use AI tools as part of your creative process and see them as essential to modern content production
• Creative-First: You come from a creative background — content, brand, design, or storytelling — and care deeply about craft, taste, and detail. You know what “good” looks like and can articulate why
• Proven cultural competencies around our core user – a Latin American immigrant in the US
• Written and spoken fluency in both English and Spanish
• Deep experience creating high-quality still, video and text formats fully leveraging AI tools
• 6+ years of experience in content creation and management (2+ years in management)
• Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social
• Ability to work US East Coast hours defaulting to a US-based holiday schedule
• Experience managing creative processes through third parties like agencies, creators, or brokers
• Proven experience designing brand health measurement systems and showing results against it
• Experience managing full-time talent
• Visit to our NYC Office for remote team members