Content Manager

Join Común, a fintech startup dedicated to serving the Latin American immigrant community in the US. As a Content Manager, you will be the face of the brand, creating engaging and authentic content across various channels. You will work closely with the Brand & Content Lead to translate our brand narrative into high-quality content, manage the content production cycle, and incorporate data insights into your content strategy. This role offers unlimited PTO, daily office lunch, paid parental leave, medical, dental, and vision insurance, gym pass subscription, 401(k), visa sponsorship, bi-annual company-wide destination offsites, remote work when traveling, and generous equity.

• Be the face of Común across social and video channels, scripting, filming, presenting, and publishing content that represents our brand with authenticity and warmth.
• Own and manage the content production cycles, working with the Brand & Content Lead to prioritize creation learnings and own the production calendar.
• Scale your output with AI, using AI tools throughout your workflow to increase output, accelerate drafts, and maintain quality across a high volume of deliverables.
• You are equally comfortable writing a punchy Instagram caption, scripting and filming a short-form video, and planning the production calendar that delivers assets on time
• You are organized, resourceful, and deeply connected to the communities we serve
• Rather than just experiment with AI, you treat these tools as essential to your craft — using them to move faster, maintain quality, and stay ahead of the content calendar
• Written and spoken fluency in both English and Spanish required
• Video forward, but Multi-Format Fluent. Your creative and editing base is in video. You are at home editing, adding after effects, and polishing videos in programs like CapCut, but can adapt quickly between producing a TikTok script, a landing page headline, and a YouTube thumbnail brief without missing a beat. Format doesn't constrain you — it energizes you
• On-Camera Confident. You are comfortable being the face of a brand on video — not just passable, but genuinely compelling. You know how to connect with an audience through a screen
• Community-Connected. You have a deep connection to the Latin American immigrant experience in the US, which helps you base your content and tone in respect, care, credibility, and humor
• Collaborative by Default. You work closely with brand, product, growth, and operations teammates, and you raise the bar by giving and receiving direct, thoughtful feedback
• AI-Native. You actively use AI tools as a core part of your creative process. You see them as a multiplier, not a shortcut, and you know how to get great output from them
• Data-Curious. You pay attention to what performs and why. You're comfortable pulling basic analytics, forming hypotheses, and adjusting your approach based on what the numbers tell you
• Organized Under Pressure. You can manage a content calendar across multiple channels, juggle competing priorities, and hit deadlines in a fast-moving startup environment — without sacrificing quality
• Owner. You show passion and care for your work and the company's trajectory. You take initiative, move with urgency, and hold yourself accountable to outcomes — not just outputs
• Experience using AI tools as a meaningful part of your content workflow and multiplier of your ability to test new hypotheses
• 3–5 years of experience in content creation, social media, or brand marketing — ideally at a consumer startup, fintech, or media brand
• Proven cultural competency around our core user — a Latin American immigrant in the US
• Proficiency with social media platforms (Instagram, TikTok, YouTube, LinkedIn) and content scheduling tools
• Familiarity with basic performance analytics — Meta Insights, TikTok Analytics, Google Analytics, or equivalent
• Proven ability to manage a multi-channel content calendar and prioritize against business objectives
• Strong portfolio showing range across formats: video, written copy, stills, and longer form written content, as needed
• Demonstrated on-camera experience: a portfolio or channel showing you can perform, present, or host on video in a brand-aligned way
• Experience in financial services, fintech, or a regulated industry
• Experience in smaller organizations that need to actively balance precision with pace
• Experience working with or managing freelancers, creators, or production vendors
• Basic video editing skills (CapCut, Premiere, DaVinci Resolve, or equivalent)
• Familiarity with lifecycle / email marketing tools (Braze, Klaviyo, Iterable, or equivalent)