Head of Demand Generation / AI

Join Vortexa, a fast-growing international technology business focused on solving the information gap in the energy industry. As the Head of Demand Generation, you will lead the shift from a lead generation culture to a demand generation function, owning the pipeline and operating as a commercial partner to the enterprise sales team. You will be responsible for the full-funnel demand generation strategy, inbound motion design and optimization, content strategy, paid and performance channel strategy, organic and SEO growth, and the marketing technology stack. This is a strategic and hands-on role for someone who understands the changing landscape of modern marketing teams.

• Develop and implement a full-funnel demand generation strategy that covers awareness, consideration, conversion, and expansion, with a focus on pipeline contribution.
• Lead net new and account expansion motions, including account-based marketing (ABM) strategy across Tier 1 and Tier 2 accounts, and alignment with Sales and Customer Success on expansion pipeline.
• Design and optimize the inbound motion, including the conversion architecture that turns demand into pipeline, and the feedback loop between inbound signal quality and channel investment decisions.