Senior Director of Brand and Content

Join Hostaway, a leading B2B SaaS platform for professional short-term rental operators, as the Senior Director of Brand and Content. In this high-impact marketing leadership role, you will shape our market narrative, elevate our category presence, and create content and creative programs that support awareness, pipeline, customer acquisition, and revenue growth. You will build the function from the ground up, including the team, operating model, workflows, AI-enabled production systems, and quality standards. This role requires strong cross-functional leadership skills, a track record of connecting brand, content, and creative work to measurable SaaS business outcomes, and hands-on fluency with AI tools for content, brand, and creative work.

• Construire et diriger l'équipe responsable de la production de contenu de haute qualité, de leadership éclairé et de contenu soutenant la demande.
• Définir et posséder la stratégie de marque, le positionnement, l'architecture narrative et le système d'identité visuelle de l'entreprise.
• Utiliser des outils d'IA pour améliorer l'efficacité tout en garantissant que les humains dirigent la stratégie, la narration, le goût et la qualité finale.
• Strong cross-functional leadership skills, executive presence, and a track record of connecting brand, content, and creative work to measurable SaaS business outcomes such as pipeline, revenue, retention, and category authority
• 12+ years of progressive experience across content, brand, and/or creative leadership, with significant experience in B2B SaaS marketing
• Hands-on fluency with AI tools for content, brand, and creative work, including a practical point of view on where AI improves quality, speed, and scale
• Strong editorial instincts, storytelling ability, and creative judgment, with a clear sense of what makes B2B SaaS content and creative effective
• Strong understanding of SaaS GTM motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement
• 5+ years of experience building and leading teams, including hiring senior talent and developing high-performing creative or editorial professionals
• Proven ability to build a SaaS marketing function or sub-function from the ground up, including strategy, team structure, workflows, tools, and execution standards
• Experience marketing to SMB or mid-market SaaS buyers, ideally in a high-velocity, transactional sales and marketing environment