Director of Product Marketing

Join Cardless, a fintech company at the intersection of financial infrastructure, brand partnerships, and capital markets. As the first product marketing hire, you will define the brand narrative and positioning, own the website and sales collateral, and drive launches and external content. This is a hands-on role that requires a strong understanding of both B2B and B2C audiences.

• Definir y afinar continuamente cómo Cardless se posiciona frente a los competidores y alternativas, y traducir ese posicionamiento en un lenguaje que funcione para dos audiencias a la vez: el socio empresarial que evalúa una plataforma y el consumidor que eventualmente lleva la tarjeta.
• Ser responsable de la estrategia, las palabras y la conexión entre el sitio web y la presentación de ventas, asegurando que cada superficie pública refleje la misma historia coherente.
• Construir y mantener el material de ventas central, incluidos los pitch decks, los documentos de una página, los estudios de caso y las tarjetas de batalla competitivas, en estrecha colaboración con el liderazgo empresarial.
• Judgment and Autonomy: This is a first PMM hire — there's no playbook waiting for you. You can prioritize across positioning, website, and collateral without someone telling you what to work on first
• A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other
• Narrative and Positioning Craft: You can take a complex financial product and find the story that makes it obviously compelling — not generic marketing language, but a sharp, defensible point of view on why Cardless wins
• Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing
• Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals
• Two-Audience Fluency (B2B2C): You can shift fluidly between speaking to an enterprise partner's executive team and thinking through how their own consumers will experience a card — most PMMs have only ever had to do one of these
• Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing
• Design Direction, Not Design Execution: You have a strong eye and can direct a contractor or agency to a polished result, even though you're not the one in Figma
• 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plus
• Writing: You write clearly and persuasively in your own voice, without needing a copywriter to make your ideas land. Decks, web copy, one-pagers — you write the first draft yourself, and it's good
• Skills and Competencies
• A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to
• Sales Partnership: You spend real time in the room with Business Development and Account Management, not just downstream of them — you know what's actually landing in live conversations and rebuild collateral around it