Manager- Innovation

Key Responsibilities

Go-to-market and growth

Define and refine the GTM strategy for Auskey in India: target segments (specialties, city tiers), pricing approach for a ~₹20k device, and key channels for B2C and institutional sales.

Design and run growth experiments across offline and online channels (CME sessions, hospital demos, WhatsApp/LinkedIn outreach, webinars, content, communities) to generate qualified leads.

Own core commercial metrics: leads, demos, conversion rates, pipeline, and monthly/quarterly revenue.

Sales to healthcare professionals (B2C)

Build and manage a strong pipeline of individual healthcare customers: doctors, residents, medical students, and home-care/telemedicine practitioners.

Conduct product demos (in-person and virtual), articulate Auskey’s value in improving diagnostic precision and telemedicine workflows, and close sales.

Develop and refine a repeatable sales playbook – qualification criteria, talk tracks, objection handling, and simple CRM workflows.

Institutional and channel development

Identify and prioritize early institutional opportunities: hospitals, medical colleges, diagnostic centres, home-care providers, government programs, and NGOs.

Initiate and manage conversations with key decision-makers (HODs, biomedical engineers, procurement, academic heads), moving deals from pilot to scale.

Explore and onboard channel partners and distributors for broader geographic reach once direct motion shows traction.

Marketing and brand-building

Craft clear, clinically relevant messaging and storytelling for Auskey: decks, one-pagers, website briefs, videos, and case studies.

Plan and execute lean marketing initiatives targeted at healthcare professionals – KOL engagements, workshops, conference presence, medical college sessions, and digital content.

Work with agencies/freelancers (as needed) for specific campaigns, while retaining ownership of strategy and performance.

Strategy, feedback, and ops

Work directly with the founder to set quarterly commercial goals and translate them into clear execution plans.

Capture structured feedback from the field (usability, sound quality, telemedicine workflows, pricing sensitivity) and feed it into product and roadmap decisions.

Build basic reporting and dashboards for

leadership, and

gradually help hire and mentor a small sales/BD/growth team as the business scales.