Media Planning Manager

工作地点：

上海市-徐汇区

工作职责：

 Support to develop annual media plan, strategy and budget allocation for the whole and assigned product portfolio (as it fits with overall master brand strategy and corporate strategy)

 Campaign media planning and performance review to continue to optimize media effectiveness and efficiency

 Set media model and adjust media pattern according to business needs, test and learn to apply for overall brand

 Co-work with team and cross function to drive EC business growth

 IP sourcing and collaboration and deeply implement with media campaigns

 Drive media innovation with new model, technology and big data

 Projects management for related marketing/media programs

 Coordinate and support Local store marketing media activities

任职资格：

EDUCATION

Bachelor degree or above

EXPERIENCE & COMPETENCY (and other qualifications)

•  Rich media & digital planning experience, 8-10 year of working experience, FMCG background is preferred
•  Independent campaign management capabilities and experiences
•  Strong ability and experiences in IMC, including social mkt, content/co-branding/IP/Celebrity engagement, programmatic media buy, data driven mkt etc.
•  Best practice initiator of EC business growth with strong data analytics skills, as well as efficient KPI tracking. Hands-on experience is preferred.
•  Ability to think and act both strategically and tactically from developing strategic plans and deliver high quantify results with media data insights
•  Loving to innovate, quickly catching up the new digital / media trend and consumer behavior and always keep dynamic studying