Supply Growth Manager- Appnext

Designation : Supply Growth Manager Office Location: India Position Description: We are looking for a data-driven Supply Manager to join our team. In this role, you will be responsible for growing Appnext’s global supply inventory (Mainly in Europe, Africa, Turkey, Russia & CIS and Latam regions) —specifically our relationships with mobile publishers and developers. You will ensure that our partners maximize their ad revenue while maintaining a high-quality user experience. You will act as the bridge between our internal monetization technology and our external partners, utilizing our unique "Timeline" technology to predict user behavior and deliver relevant content . Key Responsibilities: Publisher Development: Identify, onboard, and manage relationships with new mobile app developers and publishers to expand Appnext’s supply inventory. Monetization Strategy: Advise partners on best practices for ad placement (e.g., Appnext Widget, Interstitials, Rewarded Video) to maximize RPMs without damaging user experience. Performance Optimization: Analyze daily performance metrics (CTR, IPM, ARPU) to identify opportunities for yield optimization. Adjust floor prices and traffic shaping settings accordingly. Account Management: Serve as the primary point of contact for assigned supply partners, ensuring smooth technical integration (SDK/API) and providing regular business reviews. Inventory Quality: Monitor traffic quality to ensure compliance with Appnext’s policies and brand safety standards, preventing invalid traffic and maintaining high fill rates. Cross-functional Collaboration: Work closely with the Product and R&D teams to provide feedback on the Appnext Manager dashboard, helping to streamline tools for programmatic direct sales. Qualifications: Experience: 2-4 years of experience in AdTech, specifically in Supply-Side Platform (SSP) management, Publisher Development, or Monetization. Industry Knowledge: Deep understanding of mobile in-app advertising ecosystems, including programmatic demand, waterfall, and real-time bidding (RTB). Technical Aptitude: Ability to understand basic API integrations and SDK reporting. Familiarity with CPI (Cost Per Install) campaigns and direct inventory management . Analytical Skills: Proficiency in Excel/Google Sheets and experience with data analysis tools (SQL knowledge is a plus). Must be able to translate raw data into actionable insights. Soft Skills: Excellent negotiation skills, a proactive attitude, and the ability to thrive in a fast-paced, dynamic "start-up like" environment within a larger public group (Affle). Why Join Appnext? Impact: You will manage supply relationships for a platform that reaches billions of users daily. Growth: Be part of a global team shaping the future of app discovery, backed by the stability of a publicly traded group (Affle). Innovation: Work with cutting-edge predictive technology ("Timeline") that anticipates user needs. Work Environment Details: About Affle: Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi. Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others. For more details, please visit: : <www.affle.com> About BU About Appnext: Appnext is the largest independent app discovery platform, powering over 7 billion daily app recommendations across more than 10,000 mobile touchpoints globally. We partner with top OEMs, operators, and developers to create seamless user experiences. We are not just building a company; we are shaping the future of digital technology . Position Overview