B2B Event Marketing Specialist

### Hybrid | 3 days a week from our Lisbon hub (Saldanha) About the Role

We’re looking for a highly organised, AI-enabled **Marketing Operations & Events Specialist** to act as an embedded extension of a Northern Europe B2B marketing team.

This role sits at the centre of guest-facing event communications, registration operations, stakeholder coordination, and reporting. You’ll own the attendee journey from first invitation through to post-event follow-up, ensuring every guest receives the right message, at the right time, through the right workflow.

The ideal candidate combines strong marketing operations discipline with a proactive, automation-first mindset. You’ll be comfortable managing complex guest data, building segmented communication streams, coordinating with PMMs and Sales leads, troubleshooting registration issues, and using AI tools to scale high-quality execution across multiple markets.

## What You’ll Own

### Guest List Management & Registration Operations

You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events.

Key responsibilities include

• Owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.
• Managing guest list updates, registration logic, and data accuracy across markets.
• Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.
• Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream.
• Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.

### Event Communication Campaign Execution
You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints.

Key responsibilities include

• Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows.
• Maintaining a consistent executive tone across all guest-facing communications.
• Managing multi-wave email campaign setup, testing, QA, and deployment.
• Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.
• Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.

### VIP & Executive Guest Experience
You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience.

Key responsibilities include

• Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences.
• Creating tailored communication tracks for senior guests.
• Supporting leadership and internal stakeholders with personalised outreach templates.
• Preparing bulk-sender sheets and invitation assets for relationship-led outreach.
• Ensuring executive communications feel premium, relevant, and timely.

### AI, Automation & Process Efficiency

This role is designed for someone who looks for smarter ways to work. You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes.

Key responsibilities include

• Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.
• Refining prompts, templates, and repeatable workflows to improve speed and consistency.
• Maintaining a central steering dashboard with real-time visibility into registrations across markets.
• Reducing ad-hoc data requests by creating clear, accessible reporting views.
• Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.

### Post-Event Follow-Up & Sales Enablement
You’ll ensure event momentum is captured after each event through structured follow-up, feedback collection, and sales enablement.

Key responsibilities include

• Coordinating post-event newsletters and attendee communications.
• Managing survey distribution and collating attendee feedback.
• Supporting internal reporting on attendance, engagement, and feedback themes.
• Providing Sales teams with follow-up templates, commercial resources, and event recap materials.
• Helping translate event attendance into meaningful pipeline and customer engagement opportunities.

## How You’ll Work
This is an embedded marketing operations role. You’ll work closely with internal marketing stakeholders and act as a trusted member of the wider team.

You’ll be expected to

• Participate in team meetings, planning sessions, and workspace communications in English.
• Partner closely with PMMs, Sales leads, event stakeholders, and regional marketing teams.
• Keep timelines, dependencies, and risks clearly visible.
• Bring structure to complex, fast-moving event workstreams.
• Maintain clear documentation so processes can scale across a multi-market event series.

## What We’re Looking For
We’re looking for someone who brings operational excellence, attention to detail, and a strong understanding of B2B marketing execution.

You’ll likely be a strong fit if you have

• Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
• Strong project management skills and the ability to manage multiple timelines at once.
• Experience working with segmented audience lists and registration workflows.
• Excellent attention to detail across data, copy, campaign setup, and QA.
• Confidence working with senior stakeholders and executive-facing communications.
• Strong written English and the ability to adapt copy for different audience levels.
• Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.
• A proactive approach to automation, AI tools, and process improvement.
• Comfort working in a fast-paced, multi-market environment.

## Success Looks Like

In this role, success means

• Guest data is accurate, segmented, and ready ahead of every campaign wave.
• Email campaigns and landing pages launch on time with minimal errors.
• VIP and C-Level guests receive a seamless, premium experience.
• Stakeholders have clear visibility into registration performance.
• Manual workload is reduced through automation, AI-enabled workflows, and better documentation.
• Sales and marketing teams are equipped with timely post-event follow-up materials.
• The attendee journey feels consistent, polished, and commercially valuable from start to finish.