Prog Manager, Performance Marketing & Lead Generation, Last Mile Delivery Programs- Hub and AmFlex

Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.

Key job responsibilities

\*\*Performance Marketing Strategy & Execution\*\*

• Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition
• Develop and execute comprehensive performance marketing campaigns across multiple digital channels
• Drive continuous improvement in lead generation quality, volume, and cost-efficiency
• Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities

\*\*Paid Search & SEM Management\*\*

• Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy
• Analyze search performance data to identify opportunities and drive ROI improvements
• Collaborate with agencies and internal teams to scale paid search programs effectively

\*\*SEO & Organic Growth\*\*

• Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic
• Conduct keyword research and competitive analysis to inform content and technical SEO strategies
• Partner with web development teams to implement SEO best practices and technical improvements

\*\*Social Media Marketing\*\*

• Develop and execute social media marketing strategies across relevant platforms
• Optimize social campaigns for lead generation and conversion
• Test and iterate on creative, messaging, and targeting approaches

\*\*Analytics & Optimization\*\*

• Build robust measurement frameworks to track campaign performance and attribution
• Conduct A/B testing and multivariate experiments to optimize conversion rates
• Deliver regular reporting and insights to leadership on marketing performance and trends

\*\*Cross-Functional Leadership\*\*

• Partner with product, operations, and analytics teams to align marketing efforts with business goals
• Manage relationships with external vendors, agencies, and technology partners
• Drive alignment across stakeholders on priorities, timelines, and resource allocation