Category Marketing Manager, Amazon Beauty

<Amazon.in> Beauty category team is seeking an analytical, creative, and highly motivated Marketing Manager to strategize, develop, execute marketing strategies.

Traffic & Growth Leadership

Own all key traffic drivers for the business lines and serve as the category advocate with central traffic and cross-category marketing (XCM) teams

Develop deep expertise across all traffic-driving mechanisms, including onsite marketing, search, social media, performance marketing, while actively optimizing and scaling these channels

Strategic Planning & Execution

• Develop the category's style guidelines, marketing events calendar, promotional strategies, and brand promotion packages
• Own budget planning for both category promotions (AMPP) and variable marketing initiatives (awareness campaigns, traffic drivers)
• Drive customer lifecycle management activities, including acquisition and retention to fuel sustainable growth

Customer & Data Analytics

• Analyze customer cohorts and drive targeted initiatives to accelerate growth for priority segments
• Audit the traffic funnel and deliver weekly/monthly insights on gaps to topline goals, presenting findings to senior leadership both internally and externally

Brand Partnerships & Experimentation

• Collaborate with internal teams and brand partners to drive experiments on brand-funded coupons, gamification, and influencer marketing
• Drive monetization of marketing inventory to scale brand engagement and accelerate partner growth