Manager, Audience Strategy & Segmentation

Develops marketing campaign strategies and leads a team focused on targeted outreach initiatives including data extraction, audience segmentation, lead generation, and campaign performance analysis. Oversees audience identification and segmentation efforts to identify the right attendee for the right event at the right time. Applies working knowledge of SQL and CRM platforms to build reporting, automate workflows, and support cross-functional marketing operations and analytics. Must be based in the St. Pete area.