SFMC Consultant | Hybrid - Makati/BGC

# SFMC Consultant | Hybrid - Makati/BGC
> Tasq Staffing Solutions, Inc. · Makati City, Philippines (Hybrid) · — · Posted 2026-03-19
**Workplace:** hybrid
**Department:** Philippines - Corporate
## Description
### **Roles & responsibilities**
**Workstream Leadership & Delivery Management**

• Lead end-to-end SFMC workstreams, including requirements gathering, solution design, planning, and delivery governance.
• Manage project risks, dependencies, sprint backlogs, and quality gates.
• Facilitate workshops and platform walkthroughs with marketing, product, engineering, and CRM teams.

**Solution Architecture & Platform Integration**

• Architect SFMC solutions across Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
• Oversee integration patterns between SFMC and connected systems including Salesforce CRM, CMS, DAM, ecommerce, and analytics engines.
• Govern data modeling, Contact Builder structure, subscriber key strategy, and cross-cloud activation via Marketing Cloud Connect.

**Data, Audience & Personalization Strategy**

• Define segmentation strategies, data flows, and campaign architecture leveraging SQL, AMPScript, dynamic content, and customer attributes.
• Ensure compliance across consent management, deliverability best practices, and privacy requirements.

**Analytics, Optimization & Value Realization**

• Lead measurement strategy using Marketing Cloud Intelligence (Datorama) and Einstein tools for predictive engagement.
• Build optimization roadmaps, testing frameworks (A/B/n, multivariate), and performance improvement initiatives.

**Team Leadership & Knowledge Development**

• Mentor ACon/Con team members; review configurations, SQL scripts, documentation, and quality.
• Contribute to capability building, reusable accelerators, playbooks, and best practice assets.

### **Required Skills & Expertise**
**SFMC Platform Expertise**

• Strong hands-on experience across Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio.
• Proficiency in AMPscript, SQL, and basic SSJS for personalization, segmentation, and automation logic.

**Consulting & Leadership Skills**

• Ability to structure complex SFMC/MarTech requirements into clear workstreams and deliverable plans.
• Strong stakeholder management, facilitation, and communication skills with senior business and technical teams.
• High-quality documentation, solution storytelling, and synthesis of technical and functional inputs.

**Data & Integration Acumen**

• Solid understanding of Contact Builder, data extensions, subscriber key strategy, and data relationships.
• Working knowledge of Marketing Cloud Connect and integration patterns between SFMC, Salesforce CRM, and broader MarTech ecosystems.
• Awareness of privacy considerations (e.g., CAN-SPAM, GDPR) and data handling best practices.

**Analytics & Optimization Skills**

• Ability to interpret campaign and journey performance metrics using SFMC reporting or Marketing Cloud Intelligence (Datorama).
• Understanding of Einstein features (STO, Engagement Scoring) and how to apply them for optimization.

### **Qualifications**

• B.E./B.Tech/MBA
• 5 - 8 years of experience in Marketing Automation, MarTech, or SFMC delivery.

**Additional Details**

• Work arrangement: Hybrid - Makati or BGC office

## Apply
[Apply at Tasq Staffing Solutions, Inc.](https://apply.workable.com/tasq-work/j/0D1D2118EC/apply)
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