Video & Content Marketing Specialist (B2B SaaS)

# Video & Content Marketing Specialist (B2B SaaS) > · Bengaluru, India (Hybrid) · Full-time · Posted 2026-03-03 **Workplace:** hybrid **Department:** Product Marketing ## Description Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. **Our Platform** The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. **Our Backing & Partnerships** Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. **About the Role** We are looking for a **Video & Content Marketing Specialist** who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content. This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey. **Key Responsibilities** **Video Creation & Production** - Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education. - Create short-form video content optimized for LinkedIn and other social platforms. - Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats. **YouTube & Content Management** - Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails. - Monitor YouTube analytics to optimize performance and engagement. **Editing & Design** - Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output. - Create supporting graphics, thumbnails, and visuals for video and podcast promotion. **Strategy & Trends** - Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices. - Collaborate with the marketing team to align content with campaign goals and buyer journeys. - Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms. ## Requirements - 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment. - Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software. - Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.). - Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization. - Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives. - Excellent communication skills and ability to translate complex SaaS features into engaging stories. - Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content. ## Apply [Apply at ](https://apply.workable.com/wati-dot-i-o/j/19558F5735/apply) --- Powered by [Workable](https://www.workable.com)