Sr Digital Marketing Manager (Performance Marketing)

# Sr Digital Marketing Manager (Performance Marketing)
> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-15
**Salary:** INR 1,800,000–2,500,000
**Workplace:** on_site
**Department:** Weekday's Client via platform
## Description
**This role is for one of the Weekday's clients**
**Salary range: Rs 1800000 - Rs 2500000 (ie INR 18- 25 LPA)**
Min Experience: 7+ years

Location: Banaswadi, Bengaluru, Karnataka, India

JobType: full-time

We are seeking a highly experienced and results-driven Digital Marketing Specialist with **7+ years of experience** in managing and optimizing paid campaigns. The ideal candidate should have strong expertise in Google Ads, audience targeting, keyword research, bid management, and performance analysis to maximize ROI.

## Requirements

### Key Responsibilities

• Plan, create, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).
• Conduct keyword research, competitor analysis, and audience segmentation.
• Monitor daily campaign performance and adjust bids, budgets, and targeting for maximum efficiency.
• Track conversions and analyze campaign performance using Google Analytics, Tag Manager, and other tracking tools.
• Optimize ad copies, creatives, and landing pages for better CTR and conversion rates.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Stay updated with the latest Google Ads features, policies, and industry best practices.
• Collaborate with marketing and design teams for creatives, landing pages, and campaign strategies.
• Drive lead generation campaigns with a focus on CPL optimization and ROI.

### Required Skills & Qualifications

• Minimum **7+ years of hands-on experience** in digital marketing and Google Ads campaign management.
• Strong understanding of SEM, PPC, Display Advertising, and remarketing.
• Experience with Google Tag Manager, Google Analytics (GA4 preferred), and conversion tracking setup.
• Strong analytical skills with proficiency in Excel/Google Sheets for data reporting.
• Expertise in keyword planning, ad copywriting, and A/B testing.
• Ability to manage large budgets and deliver campaigns within defined KPIs.

### Good to Have

• Experience with other paid media channels (Meta Ads, LinkedIn Ads).
• Knowledge of SEO fundamentals.
• Experience in real estate marketing campaigns (added advantage).

### About the company
Bengaluru's leading Developer
### Must-have skills

Performance Marketing, Google PPC, Digital Marketing Analytics

### Good-to-have skills

Google Analytics, Tableau, Digital Strategy

## Apply
[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/DA63B7716E/apply)
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