Content Marketer

# Content Marketer
> Weekday AI · Bengaluru, India · Full-time · Posted 2026-07-23
**Workplace:** on_site
**Department:** Weekday's Client via platform
## Description
**This role is for one of the Weekday's clients**
Min Experience: 1+ years

Location: Bengaluru

JobType: full-time

We are looking for a **Content Marketer** to lead and scale our content initiatives, creating compelling stories that educate audiences, build trust, and drive business growth. This role is ideal for someone who is passionate about producing high-quality content that delivers value first while supporting brand awareness, customer engagement, and pipeline generation.

As a Content Marketer, you will own the content strategy end-to-end—from thought leadership and product storytelling to SEO, customer success stories, and marketing campaigns. You will collaborate closely with leadership, product experts, and cross-functional teams to create content that resonates with B2B audiences and supports business objectives.

## Requirements

### Key Responsibilities

### Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned with marketing and business goals.
• Create content that supports brand awareness, customer education, lead generation, and pipeline growth.
• Maintain a consistent brand voice and messaging across all marketing channels.
• Build scalable content processes and frameworks to support long-term growth.

### Content Creation

• Write, edit, and publish high-quality content, including blogs, case studies, product announcements, newsletters, website copy, thought leadership articles, and sales enablement materials.
• Translate complex product features and industry concepts into engaging, easy-to-understand content.
• Collaborate with subject matter experts and leadership to transform ideas into impactful content.
• Develop customer success stories, playbooks, and educational resources that highlight real business outcomes.

### SEO & Organic Growth

• Plan and execute an SEO strategy to improve organic visibility and drive sustainable traffic growth.
• Conduct keyword research and optimize content for search performance without compromising quality.
• Monitor SEO trends and continuously improve content performance.

### Performance & Optimization

• Measure content effectiveness using key marketing metrics and analytics.
• Identify opportunities to improve engagement, conversions, and customer education.
• Use customer feedback and performance insights to refine content strategy and messaging.
• Experiment with new content formats and distribution channels to maximize reach and impact.

### Cross-Functional Collaboration

• Partner with Product, Sales, Customer Success, and Marketing teams to develop content that supports business priorities.
• Create sales enablement assets that help communicate product value effectively.
• Contribute to campaigns, product launches, and integrated marketing initiatives.
• Help establish scalable content operations and mentor future content team members as the function grows.

### Required Qualifications

• 3+ years of experience in **Content Marketing**, Editorial, or **B2B SaaS Marketing**.
• Exceptional writing, editing, and storytelling skills.
• Experience developing content strategies that drive measurable business outcomes such as organic traffic, customer engagement, lead generation, or brand awareness.
• Strong understanding of SEO best practices and content optimization.
• Ability to simplify complex technical or business concepts into compelling content.
• Experience interviewing customers and transforming insights into engaging case studies and success stories.
• Strong ownership mindset with the ability to manage multiple projects independently.

### Preferred Qualifications

• Experience in SaaS or technology-focused marketing.
• Knowledge of content strategy, brand messaging, and customer journey mapping.
• Familiarity with content performance analytics and marketing automation tools.
• Understanding of market research and audience analysis.

### Must-Have Skills

• Content Marketing
• Software as a Service (SaaS)
• Content Writing
• SEO
• Storytelling
• B2B Marketing
• Editorial Strategy

### Good-to-Have Skills

• Brand Management
• Content Strategy
• Market Research
• Customer Storytelling
• Product Marketing
• Marketing Analytics
• Organic Growth Strategy

## Apply
[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/E06DED492B/apply)
---
Powered by [Workable](https://www.workable.com)