海外用户运营经理/高级经理（User Operations Manager / Senior Manager）

岗位职责： 1、社媒运营：多品牌社媒形象定位及建设；多品牌协同机制编制；年度、季度社媒运营策略编制；年度、季度社媒平台趋势洞察与策略编制；各社媒平台粉丝互动建设；互动维护与舆情管理；制定三大品牌属地新媒体账号管理办法；全面赋能属地新媒体账号互动运营；及时响应危机公关管理与发声机制；及时响应各品牌重大传播节点协同； 2、互动运营：制定直播运营机制与管理规范；常态化开展以线索为核心导向的直播运营工作；年度、季度、月度制定直播主题活动；区域经销商直播赋能与标准化管理；线索管理数字化工具建设；经销商管理数字化工具建设；基于线索与曝光导向的短视频运营；常态化制定短视频运营策略与效果提升方案； 3、内容运营：官网内容体验与转化支持；内容采编与社媒创意内容产出；各品牌数字化内容库管理与更新办法；KOL与合作伙伴内容生态建设；及时响应各品牌内容创意需求； 4、流量运营：付费投放与自然流量运营；年度、季度广告投放策略制定；常态化线索、内容曝光与转化效率提升策略；及时输出广告素材、内容的优化建议；内容监测及投放效果报告制定； 任职要求 / Requirements ●本科及以上学历，市场营销、新媒体、广告、公关或相关专业优先； ●5年以上品牌、公关、传播或数字营销相关经验，具备本地市场线上营销实操经验； ●熟悉社交媒体生态，对短视频、社群运营、线上传播趋势敏感； ●有扎实的内容策划能力和创意思维，具备英文内容写作与本地化能力； ●能熟练使用常用社交媒体管理工具与基础设计软件； ●英语流利； ●了解新能源汽车行业或出海品牌优先考虑。 Job Responsibilities: 1. Social media operation: positioning and construction of multi brand social media images; Developing a multi brand collaborative mechanism; Preparation of annual and quarterly social media operation strategies; Annual and quarterly social media platform trend insights and strategy development; Fan interaction construction on various social media platforms; Interactive maintenance and public opinion management; Develop management measures for local new media accounts of the three major brands; Fully empower the interactive operation of local new media accounts; Timely response to crisis public relations management and voice mechanism; Timely respond to major communication nodes of various brands and collaborate; 2. Interactive operation: Develop a live streaming operation mechanism and management standards; Regularly carry out live streaming operations guided by clues as the core; Develop live streaming theme activities annually, quarterly, and monthly; Empowering regional distributors through live streaming and standardizing management; Construction of digital tools for clue management; Construction of digital tools for dealer management; Short video operation based on clues and exposure orientation; Normalize the development of short video operation strategies and effectiveness improvement plans; 3. Content operation: official website content experience and conversion support; Content editing and social media creative content production; Management and updating methods for digital content libraries of various brands; KOL and partner content ecosystem construction; Timely respond to the creative needs of various brand content; 4. Traffic operation: paid advertising and natural traffic operation; Develop annual and quarterly advertising strategies; Normalized clues, content exposure, and conversion efficiency improvement strategies; Provide timely optimization suggestions for advertising materials and content; Development of content monitoring and advertising effectiveness reports; Job requirements/Requirements 1.Bachelor's degree or above, with a preference for majors in marketing, new media, advertising, public relations, or related fields; 2.More than 5 years of experience in branding, public relations, communication, or digital marketing, with practical experience in online marketing in the local market; 3.Familiar with the social media ecosystem, sensitive to short videos, community operations, and online communication trends; 4.Have solid content planning skills and creative thinking, as well as English content writing and localization abilities; 5.Proficient in using commonly used social media management tools and basic design software; 6.Fluent in English; 7.Priority consideration is given to understanding the new energy vehicle industry or overseas brands.