品牌策划（全球化）

Key Responsibilities: 1. Global Communications Strategy • Develop the global communications strategy to enhance the company’s global reputation and support business objectives. • Define communication priorities, key themes, and messaging frameworks across global markets. • Partner with internal and external stakeholders to ensure strategic alignment across all communications touchpoints. • Monitor communications effectiveness and provide insights for continuous improvement. 2. Global Content Creation • Lead the creation and localization of global communication materials, including English press releases, Q&As, talking points, speeches, and core messaging documents. • Ensure all global content is accurate, engaging, and aligned with the company’s tone and positioning. • Collaborate with regional and subsidiary teams to adapt messaging for local relevance while maintaining global consistency. 3. Global Branding Support • Work closely with the Global Branding Team to strengthen and evolve the company’s global brand identity and reputation. • Support strategic brand campaigns, storytelling initiatives, and creative content development. • Contribute to efforts that build, maintain, and increase global brand equity across markets. 4. Global PR Network Liaison • Act as a key liaison within the Geely Auto Group global PR network, aligning communication strategies and messaging across subsidiaries and regions. • Facilitate collaboration and knowledge-sharing between PR teams globally. • Coordinate cross-market communication activities and joint campaigns to ensure a cohesive global narrative. Qualifications: • Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. • Minimum of 5 years of experience in international communications, public relations, or branding. • Exceptional writing and editing skills in English; proficiency in Mandarin is a plus. • Proven experience in developing and executing global communication strategies. • Strong understanding of international media landscapes and multicultural brand communications. • Ability to work cross-functionally and across time zones with diverse global teams. • Strategic thinker with a hands-on attitude and excellent project management skills. Preferred Attributes: • Experience in the automotive industry or related sectors. • Background in managing PR agencies or working with global networks. • Creative mindset with a strong sense of storytelling and brand-building